Kiefer Village Jewels Tampa Bay’s excusive family owned Rolex jewelry store

Petra Azar is a German born sculptor, designer and entrepreneur, who has worked in fashion and design from early childhood. First as a model in Germany, and later - as a designer and licensee - with two of the greatest fashion icons, Pierre Cardin and Paolo Gucci.

In 2008 she started her own jewelry production, using her innovative creativity and fashion experience to design jewelry that is new and different in form, function and emotional sensibility. Her ability to think out-of-the box resulted in ever more exciting innovations, for which she received a utility patent. Today her invisible magnetic power clasp is used to make it easier to close pendants, bracelets and even rings. Her style is unmistakably European, combining timeless elegance with her futuristic innovation, using mostly sterling silver with diamonds or white sapphire.

"I am not interested in designing traditional jewelry... My passion is to create jewelry that is technologically and aesthetically superior. To find the smarter way to wear jewelry and the sweeter way to say 'I love you'."

The Smarter Way to Wear Jewelry

Imagine... hidden in your pendants, bracelets, or even your rings an invisible mechanism that eliminates once and for all traditionally cumbersome clasps. No more... "honey can you help me close my necklace"... no more struggling to get a ring off of your finger, or trying in vain to open or close your bracelet with one hand.

Cutting edge technology is used to invisibly and securely insert custom-made, high-powered neodymium (rear earth) magnets into the pendant, allowing you to open or close your pendant right in front under your chin. With just a little flick of your finger, your ring or bracelet will flip open or click together to be magically closed by the power of magnetic attraction.

While the magnetic forces are a practical innovation, they were intended by the artist to simultaneously serve as metaphor for "The Magnetic Power of Love ".

There is our UNITED HEART OR RIVER OF LOVE collections, our NO GREATER LOVE and the CREDO ( I BELIEVE ) Cross Collection, serving as powerful metaphors for the unspoken bond between loved ones or their higher power.

And then there are the new and smartly convertible designs, such as EVOLUTION, CIRCLE OF LOVE, or the GLOBAL LOVE Collections, speaking to your fashion sense and your desire to create your own look, perfectly suited to any outfit or occasion.

You will find that the designs are diverse and of extraordinary classic beauty. All have in common their exquisite craftsmanship and - as a special personal touch - each piece is engraved not only with the artist's original signature, but with a special engraving to underline the poetic meaning the artist envisioned for every piece.

All Petra Azar designs are proprietary and protected by her utility patent. Every piece is designed and executed by Petra Azar. There is always the possibility to custom make a very special piece for you if you don't find in our collections what you envision.