June 25, 2008
You can get a Rolex in Pasco now
Pasco residents with the hankering and the money for a Rolex watch now won't have to leave the county.
Kiefer Village Jewels has become the county's first and only authorized Rolex dealer, 100 years after the company was founded. Customers can visit its "fully stocked Rolex salon" at the Land O'Lakes store, 24144 State Road 54.
Owners David and Wendy Hevia say the permission to sell Rolex is the fulfillment of a 10-year dream that began when they bought the store from Dade City icons Al and Margaret Kiefer. After moving the store to a Dade City corner location, they expanded in central Pasco with a store in the Kmart strip center on SR 54. In 2006, they moved to a free-standing store farther east on SR 54.

For Immediate Release
Contact: Debbie Klar, IJO

August, 2009
800.624.9252

Kiefer Village Jewels Participates in Major Fundraiser to Benefit Pediatric Cancer

Hevia of Kiefer Village Jewels in Lutz & Dade City Florida recently attended the semiannual conference of the Independent Jewelers Organization (IJO) held in Charlotte, NC, home of the Lowe's Motor Speedway. It has been IJO's practice to raise funds to benefit a worthwhile cause in the city they visit. According to IJO President and CEO Jeff Roberts, "We bring close to 3,000 visitors to the sites where we hold our conferences, and several years ago we decided to leave a little something of ourselves behind for the good of the community – our way of spreading good will in addition to saying thank you for hosting us."

After some research it seemed a natural choice to name The Jeff Gordon Foundation as the recipient of the fundraising proceeds. Jeff Gordon made it his personal mission to help provide financial and advocacy support to children facing adversity when he witnessed his former Crew Chief's son Ray struggle through years of chemotherapy and treatment after being diagnosed with Leukemia. What began as a relatively small project, driven by one special child, The Jeff Gordon Foundation has raised more than $7 million for children's charities.