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  1. Home
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  3. February 2022 Newsletter
Our Blog

February 2022 Newsletter

Published: Feb 2, 2022
February 2022 Newsletter
Author: 
Alexandra Schlindwein

2022 is rockin’ and rollin’ here at Kiefer Jewelers and we are excited to officially be in the Valentine’s Day season!  This is one of our favorite holidays of the year because we like to believe that love is our speciality.  We are here to help you find the words when you are at a loss whether you want to show appreciation for your valentine or galentine.  In this newsletter, we will be sharing some of our Valentine’s Day specials as well as some other exciting news here at Kiefer Jewelers.

New Arrivals - Tracy Arrington

Did you know that we actually hand select each item that we carry in our stores based on several factors like beauty and value?  We also look for items that are made in the U.S. or made by a family-owned manufacturer.  Great stories are an added bonus as we want to carry jewelry that helps you find the words to express your individuality and love.  

About The Collection
We say all of that to explain why the new Tracy Arrington collection checked all of these boxes for us.   Here’s a little bit about the Tracy Arrington collection as told by Tracy herself:

Affordable & Stylish
 For almost 10 years, my signature style of beauty…“you are beautiful just as you are”… is what has made my jewelry unique and irresistible. I believe well-crafted designer jewelry should be accessible to all and does not have to be made from solid gold for every woman who wears it to look and feel beautiful. 

Hand-Made in the U.S.
Featuring an array of inspiring materials, all my jewelry is crafted by hand, one piece at a time, to your exact specifications. My designs have dozens of details and steps that have to be mastered to create a finished piece I am proud to sell. My jewelry is all made in America and my trusted long-term vendors allow me to source many of our raw materials from right here in the USA as well.  My studio is actually based in Florida, near the Kissimmee area. 

Highly-Trained Artisans
I believe in making a difference in the lives of our artists, creating opportunities for them to excel and to build a better life. Our team of highly-trained, talented artists are passionate and dedicated to creating a quality, hand-made piece of jewelry that brings you joy. They love what they do and thrive in an environment that supports their success.

Female Owned & Operated
Tracy Arrington Studios is a female founded and run company. I hire single moms whenever possible, offering flexible schedules and an opportunity for professional growth. Giving back to our community is an essential part of our identity. I support many charities but focus the bulk of our support on St. Jude’s Children’s Research Hospital.

“My hope is that wearing your jewelry everyday will bring you joy and a sense of pride that your support is helping to change the world for the better.”  Click here to shop the Tracy Arrington collection online or visit our Lutz store to shop in person.

FREE Chocolate with Purchase Now-2/14/22



The countdown to Valentine’s Day has officially begun and we want to make it easy for you to spoil your sweetheart in every possible way.  And what goes better with diamonds than chocolate?  With every purchase of $199 or more, you will get a FREE box of Dove’s chocolates with your purchase!  *limit one per customer, while supplies last.  See store for details. 

Valentine's Day Gift Guide



At Kiefer Jewelers, we are proud to carry a wide selection of jewelry.  We carry thousands of different styles that you won’t find anywhere else and we know that it can be overwhelming to see a collection this large.  So we have narrowed it down to our top picks for Valentine’s Day with our V-day Gift Guide.  In this gift guide, you will find a variety of price points and styles so you are sure to find plenty of ideas here.  We also offer our interest-free payment plans on all of these items to make it easy for you to spoil your valentine without breaking the bank.  Click here to shop our Valentine’s Day Gift Guide.

WIN Tickets to See Brett Michaels & Warrant


Not only are we curing your sweet tooth, but this year we want to add a little rock to your Valentine's Day.  From now through February 14th, 2022, you can enter to win a pair of tickets to see Brett Michaels perform with Warrant at Ruth Eckerd Hall on February 26th, 2022.  The winner will also be transported to the concert on the Hits 106 party bus!  Just come into either of our locations to enter to win! 

This concert goes towards The 50 Legs Foundation which provides amputees with the necessary care and prosthetics that they could not otherwise afford.  The foundation also helps amputees to live a happier and healthier life.  50 Legs values, coupled with their desire to give back, has a positive impact on the lives of amputees by removing hopelessness and providing necessary care and prosthetic devices.  50 Legs vows to assist in providing the needed care and/or prosthetic devices to a person who loses a leg or foot to allow them to live an active and productive life.  

Irene’s 25th Anniversary at Kiefers



If you have been shopping at Kiefer Jewelers for a while, chances are that you have worked with Irene at some point in time.  Irene Terry actually worked for Kiefers before any of us worked at Kiefer Jewelers!  She worked with the Kiefer family when they still owned the store.  It’s a funny story actually.  The Kiefers forget to mention to David and Wendy Hevia that they had an employee before handing over the keys to the store.  And they also forgot to tell Irene that they were selling the business to the Hevia family.  So Irene unknowingly showed up to work for what she thought was a normal day of work to find out that the ownership had changed.  After a few awkward moments of confusion, David and Wendy asked “well do you want to work for us now?” and that’s how Irene became their first employee.  25 years later she still works for Kiefer Jewelers and we are so grateful to have her as part of our team today.  Next time you stop into the Dade City store, make sure to say happy anniversary to Irene!  

Jewelry Appraisal Day 



Dade City: Saturday February 12th

Lutz: Wednesday February 8th

Did you get some new bling for Christmas?  Or maybe you have some jewelry that you have had for a long time that you either never got insured or haven’t been re-appraised in over 5 years?  Did you know that gold and diamond prices have almost doubled from what they were 5 years ago?  Even if you have your jewelry appraised, if you have a loss or theft now, most likely you would not be able to replace your jewelry for the amount that you have it appraised for.  That means you will have to settle for something smaller or of lower quality or you will have to come out of pocket to replace the item!  And if you still don’t have your jewelry insured, well what are you waiting for?  It’s so easy these days to get your jewelry insured for less than $100/year.  And did you know that you can even make insurance claims for large repair charges on your jewelry?  It’s a no-brainer to get your jewelry insured.  

Now to get your jewelry insured, you will usually need an updated appraisal.  That’s why every month we host a jewelry appraisal day.  On this one day each month, we bring in an independent GIA appraiser to offer this service to our clients.  We like to use a third party for these services so that you know this is an unbiased evaluation of your jewelry, especially if you purchased it from us here at Kiefers.  Our appraiser works by appointment only and charges start at $125/item.  Click for more information on our appraisal services and to make an appointment.

January Jewelry Buying Event



Our annual jewelry buying event that happened January 25-27 was a huge success!  We purchased over $100,000 of jewelry and valuables from our community!  But don’t worry if you couldn’t make it to our event.  We actually buy gold and diamond jewelry all year round and we are happy to assist you anytime during our normal business hours if you have something that you want to liquidate. Click here for more info on our gold buying services.


Amethyst- February Birthstone & 6th + 17th Wedding Anniversary


Amethyst was as expensive as ruby and emerald until the 19th Century, when Brazil’s large deposits were discovered. It was believed to prevent intoxication—amethystos means “not drunk” in ancient Greek. Today, as the most valued quartz variety, amethyst is in demand for designer pieces and mass-market jewelry alike, and it's purple to pastel hues retain wide consumer appeal.  Amethyst is the birthstone for February but it’s also the gemstone of the 6th and 17th wedding anniversary.  It’s no accident that it’s the birthstone of the month of love because St. Valentine, the patron of romantic love, wore an amethyst ring carved with the image of Cupid.  Click here to shop our amethyst jewelry.

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