About Shy Creation

Learn About the brand

For over 25 years, Shy Dayan has designed a continuously evolving collection of contemporary fine jewelry that redefines modern luxury. Established in 1993, Shy Creation was born of Shy’s lifelong passion and commitment to creating exquisite jewelry designs. Shy began his career as a master jeweler, transforming rare gems and unique stones into statement making, couture-quality creations. Shy’s signature yellow diamond jewelry earned him industry wide recognition for producing impeccably handcrafted, one-of-a-kind pieces. With unparalleled standards of quality, all Shy Creation designs are handset with meticulous attention to detail. As the vision for his jewelry brand evolved, Shy found himself drawn to reinventing his collection by pairing his existing quality with fresh, wearable designs. Shy struck a unique balance that transformed Shy Creation into a brand renowned for unmatched craftsmanship and young, fun, luxurious appeal. Today, Shy Creation is America’s fastest growing jewelry brand with a young, energetic team lead by Shy and his siblings, David and Kathy. As CEO, David joined the company in 2000 bringing a passion for success and undeniably positive approach to team leadership. As Creative Director, Kathy’s unique eye and keen sense of fashion is an essential part of the Shy Creation design team. Explore Shy Creation’s world of award-winning fine diamond jewelry exquisitely handcrafted and designed to celebrate the moments that matter to you. You never need a reason to treat yourself. Layer, stack, mix and match-find the fun in creating your unique Shy style. Today is about following your own trends and defining luxury by your own terms. Make your own rules and embody your brilliance with a touch of Shy. Shine Bright. Shine Bold. Show Your Shy. Shy Creation is a member of the Responsible Jewelry Council (RJC) which means that they adhere to strict regulations for sustainability and ethical production. As a member of the RJC, Shy Creation agrees to be randomly audited to assure that they are following the guideline of the RJC.