From Village jewel to Kiefer jewelers
Kiefer Jewelers originally started in 1957 as the Village Jewel in downtown Dade City. David Hevia and Wendy Hevia of Tampa, both with long careers in jewelry, acquired the jewelry store in 1997 from Al & Margaret Kiefer, a foundational couple to the community. They honored the Kiefer legacy by asking to rename the store Kiefer Village Jewels, later to become Kiefer Jewelers.
