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  1. Home
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  3. November 2022 Newsletter
Our Blog

November 2022 Newsletter

Published: Nov 11, 2022
November 2022 Newsletter
Author: 
Alexandra Schlindwein

Another month, another hurricane!  Luckily we didn’t have to close our stores for this one.  We hope that you and your families are all safe from Hurricane Nicole.  On another note, we are officially in the holiday season and we couldn’t be more excited to share with you a sneak peek at some of our holiday specials!  You know we like to do it big for Black Friday and this year is no different.  In this month’s newsletter you will get the low down on our Black Friday specials as well as a first glimpse at our 2022 Holiday Gift Guide.  We also still have an exciting trunk show coming up and the unveiling of our first ever collectable holiday ornament. Continue reading for all the exclusive details!

Black Friday Deals

If you’ve been shopping at Kiefers for a while, then you know we like to do it big for Black Friday.  You don’t need to go to the big box stores to get the best deals on Black Friday and this year we are doing something we have never done before.  This year on Black Friday only, you can get a FREE travel ultrasonic jewelry cleaner ($49 value) with your purchase of $599 or more.  These are while supplies last and we do have a limited inventory so make sure to shop early on Black Friday so that you don’t miss out!  This travel ultrasonic cleaner can be used at home or on-the-go so that you can get that professional jewelry sparkle all year round.  This promotion is limit one per customer but you may choose to purchase additional cleaners if desired.  We will also have a selection of deeply discounted items that are all last chance which you can preview here.

Holiday Gift Guide

We know that you have a lot of people to cross off your holiday shopping list.  Which is why every year we curate our list of top gift ideas in our Holiday Gift Guide.  In this guide, you will find gifts of all price ranges to fit all styles and budgets.  These items are specially priced to make gift giving easy and convenient.  As always, we offer our interest-free payment plans plus free shipping on all website sales over $100 or you can shop ahead of time and select the free in-store pickup option.  We also offer free gift wrapping services so your gift from Kiefers is ready to be presented to your loved one as is.  Click here to shop our Holiday Gift Guide.   

Roberto Coin Trunk Show Saturday November 19th



You may recall that we previously had to reschedule our Roberto Coin Trunk Show that was originally scheduled to happen the weekend that hurricane Ian made its appearance.  Well it’s that time again and the trunk show is coming up NEXT weekend on Saturday November 19th at our Lutz location.     

Roberto Coin is one of our favorite designer lines because it’s all designed in Italy, the fashion capital of the world.  Each piece is produced in 18 karat gold so you can feel the weight of the craftsmanship from the second it touches your skin.  Roberto Coin likes to place a hidden ruby on each piece that is strategically placed to touch the wearer’s skin, bringing good luck and prosperity.  Some of the collections include The Perfect Hoop, Pois Mois, Love in Verona and Venetian Princess.  Whether you are looking for a bold statement piece to an everyday classic style, the Roberto Coin collection will leave you wanting nothing more. 

Just as a reminder, on this day we will have an extended collection of Roberto Coin jewelry and you will receive a FREE gift with your Roberto Coin purchase.   Sip on your beverage of choice while you take a private tour of Italy.  Click here to make an appointment now.  

Holiday Ornament



For those of you that are Dade City lovers, you are going to be very excited to see our first ever collectable limited edition Holiday Ornament which features the iconic Downtown Dade City Courthouse dressed in it's holiday attire.  This ornament will officially be available starting at the Dade City Christmas Stroll on Saturday December 3rd and you can get one for FREE with a purchase of $99 or more during the stroll.  This promotion is limited to one per customer and while supplies last.  You may also choose to purchase additional ornaments for $15.99.  We hope to see you at the Dade City Stroll to kick off the holiday season!  

Kiefer Conclave



Another Kiefer tradition is our annual company meeting which we call the Kiefer Conclave.  For one day a year, we close both of our stores to gather before the holiday craziness begins.  We use this time to celebrate and acknowledge the accomplishments that have been achieved so far for the year.  Like our store manager of the Lutz store officially hitting $1 million in sales for the third year in a row!  We presented her with this gorgeous pearl award since pearls are the gemstone of the third anniversary.  



We also celebrated not only our company's 65th anniversary, but the 25th anniversary of the Hevia family taking over the business from the Kiefer family.  And we got to celebrate lots of employees' anniversaries including Irene’s 25th work anniversary with Kiefers.  We are so blessed and grateful to have the incredible team that we have. 

In addition, we use this day to brainstorm how to improve for our customers.  We discussed all kinds of topics like how to dress for success and present our jewelry in a professional manner for our clients.  We practiced and rehearsed our new Preferred Platinum program so we can answer all of your questions about this amazing new offering.  The biggest surprise of the day was a drop-in from the President and CEO of Ostbye, which is the manufacturer of our Diamond Marriage Symbol, Christian Marriage Symbol and Shimmering Diamond collections.  Ostbye is a private label manufacturer that has been family-owned for over 100 years!  We love that we get the opportunity to carry only the finest quality jewelry that supports families just like yours.

We also hosted our second annual design competition where our team had the opportunity to design their very own one-of-a-kind piece of jewelry with a story explaining their inspiration behind the design.  We then voted on our favorite design which we will produce and sell in our store!  Stay tuned on social media to see more info on our Kiefer original designs and when they will be available. 

Here are some of the exclusive photos from our conclave.

Owners David and Wendy Hevia with their daughter and marketing director, Alex Hevia Schlindwein

We like to show off our bling!

We like to have fun!

Donation to the Jewelers Relief Fund



In last month’s newsletter we announced that we felt called to make a donation to the Jewelers Relief Fund organized by Jewelers of America.  Our stores suffered no damage from Hurricane Ian but we do know of several family-owned jewelry stores across the state that were affected greatly by this catastrophic storm.  That’s why we decided to donate a percentage of all of our sales from the month of October to this cause.  We are so excited to say that we raised a large sum for this cause and made our donation.  We know this is just a drop in the bucket as to what is really needed to rebuild our beautiful state and we would like to encourage you to donate towards this organization or any other organization that you may feel passionate about.  Click here for more information on the Jewelers Relief Fund by Jewelers of America.   

We Got Robbed!



What’s the key to a successful jewelry store heist?  Having all the keys to the front door, the alarm codes and safe combinations of course!  That’s right, it was an inside job and no one was harmed in the making of this Halloween trick.   Owners Wendy Hevia and Alex Hevia Schlindwein decided to dress up for Halloween as jewelry store robbers as a prank/joke and it was just as much fun to pull off as it was to watch.  Here’s the link to the video in case you missed the action.

Kiefer Couples


There’s nothing we love more than celebrating our customers and the special moments in their life.  So we decided to add a new segment to our monthly newsletter that is all about our Kiefer Couples.  

Julia & Christian 



Please help us congratulate the newly wed Mr. and Mrs. Phillips!  Julia and Christian exchanged wedding vows at Venue 650 in Winter Haven with a classic yellow gold milgrain detail wedding band from our Benchmark rings collection and a yellow gold diamond accented ring to match her engagement ring from our Valina jewelry collection.  Her engagement ring features a gorgeous pear shaped center diamond.  Want to steal their look?  Here are the details on their wedding rings which were all from Kiefer Jewelers.

14K Yellow Gold Diamond Engagement Ring Setting $1,550

*Can be made to fit any shape or size center diamond

 14K Diamond Wedding Ring $1,849 or $462.50/month

14K 6mm Yellow Gold Wedding Ring with Milgrain Detail $999 or $63/month

14K 7.25" Open Curb Bracelet $399 or $37/month

Linda & Jason 

These have to be some of the most beautiful engagement photos that we have ever seen!  Jason proposed to Linda with a stunning yellow gold halo engagement ring featuring a 2 carat round brilliant cut lab-grown center diamond.  If these are their engagement photos, then we can’t even imagine how gorgeous their wedding photos are going to be!  See all the details of her ring below.



14K Classic Halo Diamond Engagement Ring Setting $1,750

*Can be made to fit any size or shape center diamond

Ruthie & Jesvin



Now this is what we call a proposal!  Jesvin proposed to Ruthie on the rooftop of the Castle Hotel outside of Orlando amidst the glow of candles and flowers.  Jesivin picked out a classic earth-mined oval diamond in our super skinny yellow gold solitaire setting.  He popped the question on their 6 year wedding anniversary!  Click the links below to shop this look.


14K Yellow Gold Super Skinny Solitaire Ring $999

*Can be made to fit any size or shape center stone

Happy Birthday Tina



Tina’s husband Eric surprised her with the birthday celebration of a lifetime!  After whisking her off to Chicago for a luxurious stay at the Trump Tower, Eric presented Tina with a new diamond cross, lab-grown diamond anniversary ring and a Michele watch!  He also decorated the suite with flowers and balloons.  Men; take notes because this is how it’s done!  Click the links below to steal this idea.

14K 3.5 Carat Total Weight Lab-Grown Diamond Anniversary Ring $7,499

14K Large Diamond Cross Necklace $1,350 or $337.50/month

Want to be the next Kiefer Couple?  Submit your story and photos to info@kieferjewelers.com and stay tuned on our social media pages to see your shoutout!

November Birthstone



Those with November birthdays have two beautiful birthstones to choose from: topaz and citrine. Topaz comes in a rainbow of colors; citrine is prized for its charming yellow and orange hues. Both November birthstones are known to have calming energies while bringing fortune and warmth to the wearer. Most topaz and citrine birthstones are affordably priced, as good-quality gems are not as rare as for many of their counterparts. This means that those born in November have many options to choose from. Your challenge will be deciding which one to pick.

Blue topaz is the gem of the fourth wedding anniversary, and Imperial topaz is the gem of the 23rd wedding anniversary.  Citrine, believed to derive from the French word for “lemon” (citron), is given for the thirteenth wedding anniversary.  Click here to shop all of our Citirine jewelry.

Here are a few of our favorite Citrine pieces:

Sterling Silver Citrine Earrings $99

14K Diamond and Citrine Stackable Ring $799 or $37/month

14K Diamond and Citrine Halo Necklace $429 or $39/month

Thanks for checking out our November Newsletter!

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