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  1. Home
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  3. March 2022 Newsletter
Our Blog

March 2022 Newsletter

Published: Mar 17, 2022
March 2022 Newsletter
Author: 
Alexandra Schlindwein

Spring has sprung and there are lots of exciting new updates here at Kiefer Jewelers!  The flowers are blooming and temps are rising as well as the new collections and updates to our stores.  In this newsletter you will find some updates about our team, new collections that just hit the case, the Pandora Spring Sale, as well as some news from our USF Bulls Women’s Basketball team!  

Local Jeweler Named 20 Under 40 in Jewelry Retail
Jewelers of America names North Tampa-based jeweler Alexandra Hevia Schlindwein of Kiefer Jewelers to the 20 Under 40 List of the Jewelry Industry!


New York, NY – Jewelers of America (JA), the national trade association for businesses serving the fine jewelry marketplace, has named Alexandra Hevia Schlindwein of Kiefer Jewelers in North Tampa, FL as one of the recipients of the 20 Under 40 in Jewelry Retail List. Jewelers of America’s 20 Under 40 is a new recognition program that celebrates young professionals who exemplify leadership skills and a commitment to elevating jewelry retail for tomorrow’s jewelry consumers.

A panel of industry judges reviewed nominees from JA Retail Members across the country and had the difficult task of narrowing the applications down to the 20 individuals who best embody an ability to lead, innovate, and improve a jewelry store's success while adhering to professional ethics. Alex was selected as one of the recipients of this prestigious award.

“Jewelers of America’s 20 Under 40 in Jewelry Retail List was designed to recognize young and talented individuals in all facets of the retail jewelry industry. Alex possesses all the qualities and leadership skills that will help to pave the way for a brighter future and the next generation of jewelry industry professionals,” says Jewelers of America President & CEO David Bonaparte.

Alex currently serves as the Marketing Director at Kiefer Jewelers, managing social media, digital communications and e-commerce, as well as serving as the diamond department buyer and Rolex specialist. Alex grew up working in her parent’s jewelry store, and after experiencing multiple different jobs in the jewelry industry including Marketing Director for Cheri Dori’s bridal line, she eventually returned to her parent’s third store as General Manager. During her time in that role, the company’s sales grew an average of 20% annually. She has since stepped away from that role to start a family and transitioned to Marketing Director to customize and improve the company’s marketing techniques. Alex was one of the founding members of the IJO Next Gen Board of Directors and is active in her Lutz, Florida community. She is also currently leading a new mission for sustainability in the business.

Kiefer Jewelers is a member of Jewelers of America, the national association for fine jewelry businesses with the most reputable jewelers in the United States, who are backed by a commitment to Jewelers of America’s Code of Professional Practices.

For more information about Jewelers of America’s 20 Under 40 List, visit https://www.jewelers.org/ja/events-news/20-under-40.

About Jewelers of America: 
Jewelers of America (JA) is the national trade association for businesses serving the fine jewelry marketplace. Jewelers of America's primary purpose is to improve consumer confidence in the jewelry industry through its leadership in public, government and industry affairs; by advocating professionalism, including high ethical, social and environmental standards; and by facilitating members' access to education. Visit www.jewelers.org for more information.


Pandora Buy 2 Get 1 Free Sale!



From March 17-21, 2022, you can get a FREE Pandora item when you buy 2 Pandora items.  Over 1,000 styles to choose from! Buy 2 jewelry items get 1 item free of equal or lesser value.  This is a great way to save some money while stocking up for Mother's Day!  

*While supplies last, see for more details, offer valid in-store only.  This does exclude all licensed merchandise like Disney, Marvel, and Harry Potter.  It also excludes all 14K gold items.  Limit 3 free jewelry items per customer.  Cannot be combined with other offers. Not valid on prior purchases.  Returns accepted only with the return of the free item also, otherwise the original retail value of the free item will be deducted from the return amount.   

Click here to make an appointment to shop the sale!

New Michele Collection
We love getting new collections here at Kiefers and we do our best to always stay up to date on the latest fashion trends.  We are very excited to announce two new collections that just arrived from our Michele watch collection.  To learn more about the Michele brand, click here.


Meggie Collection

A more petite, first ever 14mm cushion-shaped timepiece with concentrated diamonds for the highest expression of sparkle & brilliance.  This feminine style features double-diamond indexes, inner diamond track atop the timeless mother-of-pearl dial and signature details including a seven-link bracelet and MW-pattern hand-set diamond bezel. To shop the Meggie collection, click here.


Sporty Sport Sail Collection

The Sporty Sport Sail collection is the perfect addition for your dinner cruise or summer activities.  Neutral and luxurious, nature inspired and forever wearable - our new wheat hues offer a timeless, beautiful look for everyday.  The Sporty Sport Sail in slate transcends time and trends in rich, natural colorways designed to be worn day-to-day, year after year.  To shop the Sporty Sport Sail Collection, click here.  

Both of these collections are limited edition and are available while supplies last!  Shop online or in-store at our Lutz location while they are still here!

Rolex Releases New 2022 Models
Mark your calendar because it’s almost that time of the year again.  Rolex is set to announce their new 2022 models on March 30th!  Rolex will be making the unveil at the Watches & Wonders convention in Geneva.  Make sure to follow us on social media to be the first to see all the new updates!

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USF Advances to Eighth NCAA Tournament; Faces Miami in the First Round


The ninth-seeded Bulls will face the eighth-seeded Hurricanes on Friday in the opening round at Colonial Life Arena in Columbia, S.C.  Why do we care about this here at Kiefers?  Well because we are the official jeweler of the USF Bulls men’s and women’s basketball teams as well as the USF Bulls football team!  You can catch our Kiefer Kiss Cam at all home games and you never know when you may be picked to pucker up!  We are all about sharing love for our local teams and we’ve got everything you need to show your support for the USF Bulls!  To shop our officially licensed USF Bulls collection, click here.

 Here are some more details on what this really means to our Bulls

USF is advancing to its eighth NCAA Tournament in program history, earning the No. 9-Seed in the Greensboro Region, and will face eighth-seeded Miami (Fla.) in the first round at Colonial Life Arena in Columbia, S.C. on Friday, March 18 at a time to be announced. 

 The USF/Miami winner will advance to the second round on Sunday, March 20, to face the first-round winner between No. 1-seed South Carolina and the winner of the play-in game between 16-seeds Howard and Incarnate Word.

 This marks the 39th meeting between the Bulls and the Hurricanes, with Miami holding a 27-11 series lead. The Hurricanes lost to NC State, 60-47, on March 6, in Atlantic Coast Conference championship game.

 USF Notables: USF is currently 24-8 on the year and went 12-3 in American Athletic Conference play this season.

Brittany Griner Promoted To Store Manager of Lutz

If you have shopped at Kiefers for a while, you probably have worked with Brittany Griner at some point in time.  Brittany has worked for Kiefers for over 11 years and she has just recently been promoted to the store manager of the Lutz location.  Brittany has held other positions like Pandora Boutique Department Manager, Store Manager for the Dade City location, and Assistant Manager for the Lutz location.  Brittany has worked hard to earn the respect of her team and clients and we know that our Lutz location is in great hands with her in charge.  Make sure to congratulate Brittany next time you visit our Lutz location!

Brianna is Back!

You may recognize this familiar face.  Yes it’s true, Brianna Breese is back working at our Lutz store after an almost 2 year hiatus from the company.  We are so glad to have her back and we know she is excited to jump right back in and help you find the perfect piece of jewelry for any occasion.  You can even follow her on Instagram for unique and entertaining jewelry updates.  Brianna is one of the few employees that has left and come back to work for Kiefers and we are so thankful to have a team that truly appreciates everything that we have to offer.  Make sure to welcome Brianna back next time you visit the Lutz location!  

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