Kiefer Jewelers originally started in 1957 as the Village Jewel in downtown Dade City. David Hevia and Wendy Hevia of Tampa, both with long careers in jewelry, acquired the jewelry store in 1997 from Al & Margaret Kiefer, a foundational couple to the community. They honored the Kiefer legacy by asking to rename the store Kiefer Village Jewels, later to become Kiefer Jewelers.
Kiefer Jewelers is still family owned by David and Wendy Hevia. Their daughter, Alex Hevia Schlindwein, grew up working in the family business. She also worked as a department manager for a Tallahassee Rolex jeweler and a marketing director for a manufacturer's bridal division. She rejoined the family business as a store manager in 2014 and today she serves as the company's marketing director.
Kiefer Jewelers strives to find unique products that you won't see anywhere else. We also look for products that are made by family owned manufacturers and are made in the U.S. Ethical sourcing and conflict free diamonds and gemstones are also important aspects that we look for in the products that we carry.