Kiefer Jewelers of Lutz, Dade City and Brandon Florida is proud to be part of the worldwide network of Official Rolex Jewelers, allowed to sell and maintain Rolex watches. We certify the authenticity of your new Rolex and back its five-year international guarantee with the necessary skills, technical know-how and special equipment. Browse the Rolex collection above, or simply contact us to book an appointment with our dedicated staff, who can help you make the choice that will last a lifetime.